Building a product? Test what matters next.

Before you build, as you develop your MVP, or when you’re ready to sell — Keel helps you test the claims behind your next decision through AI-guided customer interviews.

Start your research

Where are you in your journey?

Before you build, as you build your MVP, before you launch, and as your product changes.

2 · How Keel works

Pick where you are. The steps stay the same; what Keel tests changes.

Recommended research

Should you build it?

Test how common, frequent, and important the problem is.

  1. Tell Keel what you're working on

    Who has the problem, when it happens, and what you think goes wrong. No solution yet.

    About 10 minutes to set up

  2. Keel designs your research

    PrevalenceFrequencyImportanceCurrent solution

  3. The AI interviews the right people

    4 questions · about 4 minutes

    Your people: the people who have the problem, or contacts Keel finds for business audiences

    “In the last 5 working days, did you type up your log after site walks?”

    Tested in almost every challenging place: a building site, a busy road, a café, music, wind. Every answer in a quiet room; more than 90% where it is loud.

  4. Your evidence report

    One report that answers Should you build it?, with their reasons

    Build or Not yet, each line with its number and their reasons, in their own words.

People answer about their own experience. They never see your numbers.

When things change, start the next question as a new project.

3 · See it

See what Keel would investigate for you.

Tell Keel your idea; it answers with the closest worked example, read the way your own report would be.

About to build · PROBLEM

Should you build it?

Why not try yours? Tell Keel your idea in a sentence and it answers with the closest example, read the way your own report would be.

Edit it to see another report.

An example · Problem

An illustration of the situation Fresco's example studies: The scribe for construction superintendents

AI documentation for construction supervisors

See how Keel tests whether the problem is real, how often it bites, and whether today's way falls short.

Or browse all fourteen examples

All examples are simulated research on a fictional founder, built from each company's public launch. Not research conducted for the named companies.