How Keel works

Transcript

Hi, I'm Keel.

You've built something. Maybe your product is still in development. Maybe you're already testing it with your first customers. Maybe it's in a pilot and you need a price.

Either way, there are three questions worth answering. Is the problem important enough for people to care? Does your solution actually fit the way they work or live? And what does the evidence tell you about what they might pay?

That's exactly what Keel is here to help you discover.

Here's how it works. First, tell me a little about your product and the people you're building it for. I'll guide you through a few simple steps, turn your claims into questions, and help you design an interview tailored to your customers, whether you're building for businesses or consumers.

Now, you might be wondering, what if people just tell me what I want to hear? Good question. That's why we ask about one real occasion, the last time it happened, not what they think they might do.

And when someone disagrees with your idea, that's valuable too. Keel can ask a focused follow-up to understand what's holding them back.

We also know people's time is valuable. So we keep every interview to eleven to thirteen questions, around ten minutes, focusing on what matters most.

And the interview itself? Your customers can speak with an AI interviewer or simply type their answers. You can even choose who interviews them.

But what if you don't know enough people to interview? You can bring your own participants, or Keel can help you find relevant professional contacts for supported business audiences. You send every link yourself; Keel never contacts anyone.

Once the responses come in, Keel brings everything together. You'll see which claims have supporting evidence, which ones customers challenge, what remains uncertain, and most importantly, why, in their own words.

And getting started is simpler than you might expect. With our step-by-step AI guidance, setting up your project takes about twenty minutes.

Now, we're a new product. And we understand that you may want to see how it works before trusting us. That's perfectly reasonable. So explore an example report. See the process for yourself. And get started with free credits, without a credit card.

You've already put work into your product. Let's find out what your customers can teach you about what comes next.